The Emergence of AI in Cinema: Deepfake Putin Portrayal Shakes Up the Movie Industry

Polish Filmmaker Leverages AI to Depict Vladimir Putin

When filming a biographical movie about a living figure and the subject is unavailable, some directors turn to cutting-edge solutions. Polish director Patryk Vega, faced with the impossibility of casting Russian President Vladimir Putin in his biographical film, chose a futuristic route. Vega has pioneered the use of artificial intelligence to superimpose Putin’s deepfake face onto the body of an actual actor.

The innovation has raised both eyebrows and intrigue. The trailer for the film begins with a peculiar image of the Russian leader writhing on the floor in diapers—a playful, yet bold approach to Vega’s storytelling. “We sought to capture the essence of the dictator, and a makeup-clad actor wouldn’t suffice,” Vega expressed while marketing the film to potential buyers at the Cannes Film Festival.

With only Putin’s facial imagery at his disposal due to a lack of high-resolution images necessary for full-body deepfake, Vega’s film achieves a borderline surreal quality.

Film “Putin” Finds Global Interest

The movie, simply titled “Putin,” has apparently captivated an international audience, securing distribution across 50 countries before its premiere set for September. Vega’s cinematic journey follows Putin through six decades, beginning from the age of ten—depicting early life challenges, including abuse by his stepfather.

Vega, who was inspired during the early days of the Russian invasion of Ukraine in 2022, concludes his narrative by presenting the ruler’s death. Additionally, the director has voiced his willingness to share the AI technology with fellow filmmakers, offering to augment their footage with crowds, additional actors, and various elements. This initiative taps into the fears in Hollywood where the rise of AI technology poses threats to numerous job roles, particularly within special effects and extra staff departments.

Despite the perturbations, AI is becoming a norm in filmmaking, with studios quietly utilizing it for various tasks like de-aging actors—Harrison Ford in the newest “Indiana Jones” film, as reported by The Hollywood Reporter—while remaining reticent about the full extent of its usage.

The use of such technology indicates a significant shift in the film industry, revolutionizing the way stories are told and characters are portrayed on the silver screen.

Deepfake Technology – A Double-Edged Sword in Cinema

Deepfake technology, which refers to synthetic media where a person in an existing image or video is replaced with someone else’s likeness using artificial neural networks, is revolutionizing the film industry.

Key Questions and Answers:

Q1: What are the ethical considerations surrounding the use of deepfakes in cinema?
A1: Ethical considerations include issues of consent when using a person’s likeness, the potential for spreading misinformation if deepfakes are not disclosed, and how such portrayals could affect the individuals being depicted and the public’s perception of history and figures.

Q2: What are the implications for actors’ employment with the rise of AI in cinema?
A2: There is fear that AI and deepfake technology may reduce job opportunities for actors, stunt doubles, and extras. It may also alter actors’ career longevity and control over their own images.

Key Challenges and Controversies:
One major controversy involves the authenticity of portrayals and the potential for deepfakes to deceive audiences. Additionally, the technology raises questions of copyright and privacy. Deepfake technology has also sparked debates regarding who has the moral and legal right to a person’s likeness, especially posthumously or without consent.

Advantages of AI in Cinema:
Cost Reduction: AI can reduce the cost of production by decreasing the need for large casts or on-location shooting.
Creative Freedom: Filmmakers can creatively tell stories without being limited by the availability of certain actors or practical effects.
Innovation: Drives technological innovation within the film industry.

Disadvantages of AI in Cinema:
Job Loss: Potential to replace many jobs traditionally done by humans, including actors and crew members.
Ethical Concerns: Risk of misuse or abuse, including creating non-consensual adult content or fake news.
Authenticity: Possible loss of authentic performances as AI-generated portrayals might lack the nuanced expressions that human actors deliver.

For additional information on how AI is influencing various industries beyond cinema, visit the following links:
American Civil Liberties Union (ACLU) for perspectives on privacy and ethical implications of AI.
Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) to understand how unions are responding to the rise of AI in entertainment.
MIT Technology Review for a broader look at AI advancements and their implications.
Wired for insights into technology’s impact on culture, including cinema.

In summary, the emergence of AI in cinema offers both opportunities and challenges. While it enables groundbreaking storytelling and visual effects, it also raises significant ethical, legal, and professional considerations that the industry must navigate carefully.

The source of the article is from the blog guambia.com.uy

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