Summary: Scammers are once again using artificial intelligence (AI) technology to create fake advertisements featuring celebrities. This time, they are manipulating the voice and likeness of Taylor Swift to promote a giveaway of Le Creuset cookware sets. By crafting a synthetic version of Swift’s voice using AI, scammers have created social media ads that trick fans into believing they can receive free cookware sets. In reality, individuals are asked to provide personal information and pay a shipping fee. Le Creuset has clarified that they are not involved in any consumer giveaway with Taylor Swift and advised consumers to verify promotions through official channels. The use of AI to create deepfakes and convincing audio clips of celebrities has become more accessible, leading to an increase in these fraudulent practices.
In the past, other celebrities have also fallen victim to AI-generated scams. Lainey Wilson, the star of “Yellowstone,” had her voice and image exploited in advertisements promoting weight-loss gummies. To combat such scams, Wilson took to Instagram to warn her fans and urge them not to fall for these fraudulent claims. Similarly, Tom Hanks encountered deepfake dental advertisements and promptly discredited them through his social media platform.
To identify AI-generated videos and ads, experts recommend looking out for telltale signs such as perfect symmetry, distortion, unusual proportions, and unnatural textures. Additionally, there are AI-detection tools available online that can help identify fake media.
This growing trend highlights the need for increased awareness and caution in consuming online content. As AI technology evolves, it becomes easier for scammers to exploit the likeness and voice of celebrities for fraudulent purposes. It is crucial for consumers to verify the authenticity of promotions and advertisements before providing personal information or making any financial transactions.
The source of the article is from the blog elektrischnederland.nl