Digital advertising is on the cusp of a revolution, facilitated by the adoption of artificial intelligence, promising enhanced campaign effectiveness. This has led Outbrain to introduce Onyx, an advanced advertising platform, to the Israeli market.
Israeli Marketing Executives Slow to Adopt AI in Full Capacity
Despite the finding that only 10% of Israeli marketing managers fully utilize AI as their primary tool, a staggering 85% do use AI in some capacity. The survey, revealing these insights, was conducted by a marketing association and highlighted during an event attended by Outbrain’s Deputy CEO.
Introducing Onyx: A New Focus on User Attention Metrics
Onyx represents Outbrain’s innovative approach to maximizing the impact of digital campaigns by leveraging user attention metrics. Following its international success, where it was embraced by prominent brands such as Ford, Toyota, Lancome, Dyson, and Lavazza, Onyx is expanding to Israeli businesses. Major Israeli brands, including Strauss, Isracard, and Zeekr, are participating in the pilot program.
Global Partnerships Amplify Onyx’s Platform Reach
The global launch of Onyx was in collaboration with Adelaide, a leading company in the growing field of ‘Attention’ and user engagement metrics in advertising. Onyx has demonstrated impressive results, with attention metrics scoring 45% higher than the same advertisements on social networks, suggesting a significant advancement in advertising return on investment (R.O.A.S) for brands and advertising agencies.
AI Revolutionizes Digital Advertising with Outbrain’s Onyx Launch in Israel
There is no denying that digital advertising is undergoing a transformative shift with the integration of artificial intelligence (AI). Outbrain’s launch of Onyx in Israel is a testament to the industry’s progression towards more AI-driven solutions.
The slow adoption of AI among Israeli marketing executives, with only 10% fully leveraging AI, suggests a potential growth area for the industry. Meanwhile, the it’s noteworthy that a large majority (85%) are implementing AI to some degree, indicating a trend of gradual AI acceptance.
Onyx’s distinctive feature is its utilization of user attention metrics. Such metrics are increasingly important in the digital landscape where user engagement is critical, and attention span is competing with a multitude of online content. Onyx, after finding success internationally, aims to replicate this progression in Israel, collaborating with major local brands.
Global partnerships, such as that with Adelaide, not only bolster Onyx’s credibility but also extend its reach, providing robust backing in terms of expertise in ‘Attention’ and engagement analytics.
Whilst this advanced use of AI in advertising offers numerous benefits, including potentially higher ROAS and enhanced campaign performance, there are challenges and controversies to address.
– Notable Questions:
– How will AI platforms like Onyx be regulated to ensure user privacy?
– Can small and medium businesses afford to implement these advanced AI tools?
– What measures are in place to prevent the technology from perpetuating or creating biases in advertising?
– Key Challenges:
– Balancing effective targeting with privacy concerns of consumers.
– Ensuring equitable access to AI technology for businesses of all sizes.
– Preventing the reinforcement of harmful stereotypes or biases through algorithmic learning.
– Advantages:
– AI can analyze vast amounts of data for better targeting and personalization.
– Improved measurement of campaign effectiveness through attention metrics.
– Potential for higher return on advertising spend.
– Disadvantages:
– Cost and complexity of implementing and understanding AI systems.
– Privacy and ethical concerns around data usage.
– Potential for creating echo chambers through over-personalization.
For more information on the general topic of AI in digital advertising and the significance of attention metrics, you could visit the website of Outbrain to learn more about their approach and solutions: Outbrain. Additionally, Adelaide’s pioneering work in the ‘Attention’ metric can further contextualize the importance of user engagement in advertising: Adelaide. Please ensure that you visit these links responsibly and with regard to the privacy and usage policies of the respective websites.