Canva Launches Exciting New Campaign Showcasing AI-Powered Tools for Businesses

Canva, the creative technology company, has unveiled its latest campaign entitled “What Will You Design Today?” which focuses on highlighting the extensive range of collaborative and AI-powered tools available for businesses. The campaign, developed by Canva’s in-house team using their own platform, showcases real-world use cases of AI tools utilized by marketers and colleagues across all types of organizations.

Canva’s Visual Suite, a platform specifically designed for businesses, was launched about 18 months ago. Since then, the company has witnessed remarkable growth, with its monthly active users (MAU) doubling to 170 million and its paying subscriber base quadrupling to 16 million. These substantial numbers are a testament to Canva’s successful B2B strategy, which has been able to adapt to the increasing demand for enterprise tools and AI capabilities.

One of the highlights of the campaign is Canva’s Magic Studio suite of AI tools, which has been under development for the past two and a half years. This innovative suite includes powerful generative AI technologies such as DALL-E and Imagen for generating images. Additionally, the Magic Write tool enables users to create on-brand text at scale, while visual editing tools like Magic Eraser, Background Remover, Magic Morph, and Magic Animate provide convenient options for cleaning up images and adding effects. With Magic Edit, users can easily edit images using short written prompts.

To showcase the capabilities of these tools, the campaign includes various short videos. One demonstrates how effects can be seamlessly added to an image with just a text prompt and then converted into a captivating social media post. Another video highlights the use of the Background Remover tool for video production.

Canva’s Magic Studio tools are available for enterprises, small businesses, individual creators, and educators. The company offers three pricing plans: Canva Free, Canva Pro, and Canva for Teams, catering to different user needs.

Canva has expanded its B2B approach by carefully considering the human aspect of business interactions. Rather than focusing solely on business-to-business (B2B) interactions, Canva envisions their approach as “B2H” or business-to-human, recognizing that, ultimately, all stakeholders are human beings. The company maintains its playful and unique brand voice while adapting its messaging to resonate with key decision-makers in the B2B space. These decision-makers prioritize factors such as ease-of-use, visual impact, time-saving, cost reduction, and increased output scalability.

The campaign utilizes a recurring cast of characters to personify various Canva tools, including collaborative whiteboards, social media posts, and document tools. By shifting to enterprise solutions, Canva now caters to teams within organizations that use their tools collectively. The campaign reflects this shift by showcasing how different departments, from HR to sales, can leverage Canva for design and collaborative work.

To further emphasize the teamwork and fun atmosphere that Canva promotes, the campaign includes a playful 30-second spot titled “Win at Work.” Coinciding with NCAA basketball’s “March Madness,” this spot adds an element of excitement and relatability.

“What Will You Design Today?” campaign will be launched this week through various channels, including social media, digital ads, TV, and out-of-home advertising in markets across New York and California. Additionally, the campaign will extend its reach to Canada, the U.K., and Australia. Out-of-home ads strategically placed in transit centers and office buildings aim to capture the attention of professionals during their work commute, ensuring maximum exposure to the target audience.

Frank J. Cortese, Canva’s global head of brand media, explains the rationale behind the campaign’s real-world advertising approach. By showcasing Canva as a viable enterprise tool in various real-life settings, the company demonstrates its ability to save time and costs for large organizations. The campaign aims to engage professionals when they are in their work mindset rather than imposing upon them during their daily tasks.

Canva’s latest campaign not only showcases the power of AI-powered tools in design and marketing but also highlights the company’s commitment to providing intuitive and accessible solutions for businesses of all sizes.

FAQs

1. What is Canva’s latest campaign about?

Canva’s latest campaign, titled “What Will You Design Today?”, focuses on promoting a wide range of collaborative and AI-powered tools for businesses.

2. What are the key features of Canva’s Magic Studio suite?

Canva’s Magic Studio suite includes generative AI technologies like DALL-E and Imagen for generating images. It also offers visual editing tools such as Magic Eraser, Background Remover, Magic Morph, and Magic Animate. Additionally, the Magic Write tool aids in creating on-brand text at scale.

3. Who can benefit from Canva’s Magic Studio tools?

Magic Studio tools are available for enterprises, small businesses, individual creators, and educators.

4. How does Canva adapt its messaging for the B2B space?

Canva maintains its playful and unique brand voice while adapting its messaging to resonate with key decision-makers in the B2B space. The company focuses on factors like ease-of-use, visual impact, time-saving, cost reduction, and increased output scalability.

5. How does Canva promote teamwork and a fun atmosphere?

Canva showcases the power of collaboration and a fun atmosphere through its campaign, which includes a recurring cast of characters representing various Canva tools. The campaign highlights how different departments, from HR to sales, can utilize Canva for design and collaborative work.

Sources:
– Canva: https://www.canva.com/
– MarTech: [source](https://www.martech.com/)