Roman RemberAvito has introduced a novel feature called “Target Action Pricing Adjustment,” harnessing artificial intelligence to enhance budgeting and promotion strategies for entrepreneurs on the platform. This innovative tool aims to provide business owners with precise control over their expenditures and promotional efforts, allowing for actions such as ad views, calls, or chats with potential customers depending on the ad category.
To address the needs of the vast community of small and medium-sized businesses that rely on Avito—over 4 million daily users—this feature has been developed as part of ongoing enhancements to user experience. The product director emphasized the goal of allowing users to manage their finances effectively by enabling them to pay solely for tangible outcomes of their advertising efforts.
The functionality of the Target Action Pricing Adjustment is based on sophisticated AI algorithms that assess the quality and appeal of advertisements. Users can establish their target action bids either manually or automatically. For instance, if a user allocates a daily budget of 1000 rubles, the system ensures that spending does not exceed this limit throughout the day. Furthermore, the AI provides insights on the number of competing ads the user is likely to surpass based on their established parameters.
Initially, this feature will be available to sellers in select product categories, with plans to expand it to all professional sellers on Avito in the near future.
Innovative Tips and Life Hacks for Entrepreneurs on Avito
Starting or running a small business can be both exhilarating and challenging. With platforms like Avito introducing advanced features like the “Target Action Pricing Adjustment” to support entrepreneurs, it’s essential to make the most out of these tools. Here are some valuable tips, life hacks, and interesting facts to enhance your experience on Avito and optimize your business strategies.
1. Utilize AI for Informed Decisions
The new AI-driven feature helps you set budgets based on precise metrics, but don’t stop there. Use data analytics tools to gather insights on customer behavior and market trends. The combination of AI tools and human intuition can lead to better decision-making.
2. Experiment with Target Action Bids
Don’t hesitate to adjust your target action bids regularly. Start with different bids for various ads to see which ones yield the best results. Over time, you will develop a sense for the optimal bidding strategy in your niche.
3. Take Advantage of Budgeting Tools
While Avito’s feature allows you to manage spending, consider integrating external budgeting tools to monitor your overall financial health. This holistic view helps you identify areas where you can cut costs or invest more effectively.
4. Engage with Potential Customers
Since the new feature allows actions like calls and chats, ensure you are responsive. Engage actively with inquiries and feedback, as this not only boosts your reputation but often leads to higher conversion rates.
5. Stay Updated on Avito Enhancements
Always keep an eye on Avito’s updates. As they expand features like the Target Action Pricing Adjustment to more categories, being among the first to adopt new functionalities can give you a competitive edge.
6. Leverage Community Feedback
Join forums or groups where other Avito sellers congregate. Sharing tips and experiences can provide you with valuable insights that you might not find elsewhere. The collective knowledge can significantly aid your marketing strategies.
7. Optimize Your Ads for AI Evaluation
Since AI evaluates your ads’ quality, ensure your listings are polished. Use high-quality images, compelling descriptions, and relevant keywords to improve visibility. This makes your ad more appealing not just to the AI but to potential buyers.
Interesting Fact: More than 4 million users visit Avito daily, making it an incredibly vibrant marketplace. This means that your chances of reaching your target audience are significantly high if you utilize the platform effectively.
In summary, by harnessing the power of AI, engaging with your audience, and continually refining your strategies, you can maximize your potential on Avito. For more insights on enhancing your business performance, visit Avito.
